The Soft Landing has partnered with Cool Mom Picks to announce the Big Bottle Swap that allows consumers to send in their old SIGG bottles that are not BPA-free and receive a discount when they purchase clean, non-leaching stainless steel water bottles. The promotion runs through September 14, 2009 (See list below). This is a great example of moms and businesses finding ways to deal with whatever curve ball comes their way. Thank you.
Last month, SIGG’s CEO, Steve Wasik, divulged in a press release that SIGG bottles manufactured prior to August 2008 contained BPA. Parents spent big bucks buying SIGG water bottles thinking they could get away from BPA contaminated bottles. The press release ignited a firestorm, not only for the belated admission but also over the fact the company continued to hide the information after changing their lining formula. Since SIGG’S admission, retailers, bloggers and consumers have been venting their outrage at the company’s handling of the situation.
The Soft Landing’s CEO, Alicia Voorhies, has partnered with Cool Mom Picks to announce a program that will allow consumers to redeem their unwanted SIGG bottles. “We thought it would be a great idea for consumers to be given the opportunity to trade-in their SIGG bottles for something safer, and The Soft Landing offers some of the best options out there, many of which we’ve featured on our site, all in one place.” said Kristen Chase, COO and Co-Founder of CoolMomPicks.com. ”
As part of this initiative, The Soft Landing will provide them with a code good for 30% off one of the BPA-free stainless steel water bottles the retailer carries. Consumers can go to www.bigbottleswap.com and fill out a form to receive redemption instructions.
“We are very excited to be able to offer this program. We carried SIGG some time ago,” said Alicia Voorhies. “But we had our suspicions about the lining of their bottles. They were always very evasive when we asked what was in that lining, so we dropped them. The manufacturers we carry now all have the highest ethical standards and we’ve felt for some time that stainless steel was the only way to go when it comes to sustainable, reusable bottles. So we’re really excited that we have the opportunity to help people dispose of their SIGG bottles and continue to get the word out about the companies that are really leading the fight against BPA.”
The bottles and brands that will be available as replacement choices include The Safe SporterTM and The Safe Sippy 2TM by Kid Basix, Klean KanteenTM (all products), ThermosTM Hydration Bottle, NathanTM Flip Straw Drink Bottle, ThinksportTM Insulated Sport Bottle, CamelBakTM (all products), Green Sprouts Kids BottleTM by iPlay and Crocodile CreekTM Kids Drink Bottle.
More information is available at www.thesoftlandingblog.com.