Information provided by CandyStore.com
This year consumers could spend over $2 Billion on candy for the Christmas holiday season, according to CandyStore.com, an online bulk candy seller. Seriously?! For Christmas? Yup. It’s true.
The National Retail Federation has said that holiday sales will go up by 4.1% this year. That puts total holiday candy sales over $2 Billion, using the National Confectionary Association’s $1.93 Billion estimate from 2017.
Each holiday, CandyStore.com reaches out to its customers and major candy manufacturers and distributors to find out what this year’s most popular candies will be in every state. They got 30,000 responses from their customers this year. Here are some key takeaways:
Reese’s made a major push from last year
Last year, Reese’s Cup Minis, a popular seasonal member of the Reese’s peanut butter cup lineup, took the top spot in just 3 states. This year: 10. That’s a significant move. Political pundits would call that a Reese’s Wave. Reese’s Pieces’ count remained at 1 state, though it changed from Maryland to Montana.
Pez was all over the place last year. It was the top candy in eight states, confounding our readers and us writers too. Was Pez truly that popular, was there some flash phenomenon that boosted them temporarily? In 2018, Pez was the top candy in only 3 states and only showed up in the top 3 five times total!
Reindeer Corn Riding High
Reindeer corn is another big mover in 2018, finishing in the top 3 in 13 different states. Last year, it showed up 3 times total. Obviously, Michigan and Alabama have been on the reindeer corn train for several years now. Maybe all those who laughed at them went out and bought some for themselves.
CandyStore.com offers helpful hits about candy for everything from parties to weddings, plus candy trivia and arts and DIY ideas.