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Providence Children’s Museum launches new brand and website

The Providence Children’s Museum (PCM) has launched a new brand and website that celebrates children and the power of play. Since 1977, PCM has advocated for play through its exhibits, programming, and outreach. In 2019, nearly 200,000 children and families engaged with PCM.

“The things kids do and are exposed to when they’re young have tremendous effects in the years to come. Play shapes their ability to process ideas, solve problems, handle emotions, and negotiate with peers.” says Executive Director Caroline Payson. “The play decisions we make for our children today determine the adults they become tomorrow.

This inspiring vision of play guided Providence-based NAIL Communications when tasked to refresh the brand of the Providence Children’s Museum.

“The more we dug in, the more we came to appreciate how crucial and multi-dimensional play actually is,” says creative partner Brian Gross. “Traditionally, businesses need one logo. But as  we dug in and began to understand the importance of play’s many faces, we realized that Providence Children’s Museum needed more logos. 18 to be specific.”

18 unique “PCM” anagram designs were created featuring the distinct feats of imagination and ways play can be embraced by children. In addition, most of the anagrams feature children – reflecting those who visit PCM and participate in activities.

In addition to the partnership with Nail Communications, PCM worked with Imaj Associates to by redesign PCM’s online presence. The new website, www.providencechildrensmuseum.org has the user experience in mind, allowing users to access digital programming, community resources, and purchase tickets and gift shop items.

“The PCM website has been created to help visitors easily select from the museum’s array of programs while experiencing the spirit of play,” said Jami Ouellette Morse, president of Imaj Associates. “It’s been an honor to partner with such a great organization.”

The Providence Children’s Museum serves children and adults of all backgrounds and from all communities. Its focus is on children, ages 1 to 11, and the adults who care for them by presenting hands-on, play-based exhibits and programs that explore arts, culture and science, technology, engineering and math.

For up to the minute information, check out PCM’s website and social media channels.

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