Halloween candy sales this year are expected to reach $2.4 Billion, only down slightly from $2.6B last year, according to CandyStore.com.
Using 13 years of data from selling candy in the U.S., CandyStore.com has determined the top three candies in each state. Here are the local winners followed by the map of the entire nation:
- Rhode Island: Twix, M&Ms, and Candy Corn
- Massachusetts: Sour Patch Kids, Butterfingers, Double Bubble Gum
- Connecticut: Milky Way, Almond Joy, and M&Ms
Here are some other Halloween quick facts:
- 172 million Americans celebrate Halloween
- 30% of all Halloween purchases are made online
- Among those who celebrate Halloween, 95% will purchase candy
- They will spend about $27.55 on average
- Most Halloween shopping is done the first 2 weeks of October.
- In Oregon, full-sized candy bars are the norm for trick-or-treaters to receive
- Overall Halloween spending is expected to be $8.0B in 2020
- Over 50% of parents stash some Halloween candy to enjoy later in the year